©2025

(Scroll to explore)

We help brands, people, and companies return to what matters, and express it with clarity, soul, and precision.


Our Creative Operating System

Our way of working is modular, intuitive, and grounded in trust. We listen first. We ask better questions. We move between strategy and story, brand and body, internal culture and outward expression.

Our work is not loud, but it resonates. Our relationships are not fleeting but enduring. Because what we create isn't just content - it's clarity that lives in everything you do.

Trusted by brands.
Built on relationships.

Trusted by Brands. Built on Relationships.

We challenge gently and guide boldly. We bring empathy into structure. And warmth into momentum.

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Background Image

Executions

(What we do)

01

Visual campaigns

We bring brand stories to life through crafted visual worlds. From emotionally resonant film to precise 3D animation. Our campaigns speak with clarity and style, using photography, motion, and digital media to connect audiences to brands across all channels.

- Lifestyle shoots

- 3D animated films

- Product explainers

- Seasonal visual identity rollouts

- Always-on social content

02

Digital engagement

From SEO-driven narratives to shoppable content, we bridge brand expression with measurable outcomes. Our digital executions enhance e-commerce, performance marketing, and brand storytelling – designed to engage, convert, and grow lasting connections.

- Shoppable videos

- Landing pages

- Email flows

- SEO-optimised brand storytelling

- Digital campaigns with measurable goals


03

Strategic rollouts

A brand is only as strong as its consistency. We develop toolkits, assets, and systems that enable seamless rollout. From master campaigns to regional adaptations. Scalable, clear, and always on-brand, our work ensures vision is realised at every touchpoint.

- End-to-end campaign rollouts

- Toolkit development

- Franchise adaptations

- Multichannel calendars

04

Launch & PR events

From global product launches to intimate press gatherings, we design moments that generate real-world impact. Across luxury, lifestyle, and science-driven sectors, our work transforms storytelling into presence – creating environments and narratives that activate emotion, attention, and memory.

- Global PR Launches

- Internal reveal events

- Experiential activations

- Seasonal or campaign-based events

05

Visual merchandising

We design in-store experiences that extend brand meaning into physical space. From seasonal windows to scalable toolkits, our merchandising work shapes environments where storytelling and sales meet – consistently, globally, and beautifully.

- Window concepts

- In-store storytelling

- Retail kits

- Modular display guides

06

Corporate & capital market days

We translate complex business strategy into engaging investor-facing narratives. Whether it’s capital market day experiences, annual stakeholder events, or strategic product reveals, our work elevates brand perception through clarity, confidence, and coherence.

- Capital market day design & production

- Presentation frameworks

- Product walk-throughs for investors

- Interactive brand stories for stakeholders

07

Internal culture

We help organisations turn strategy into lived culture. Whether launching new visions or nurturing internal engagement, we create tools and moments that align teams, inspire belief, and support leadership to communicate with purpose.

- Leadership development kits

- Strategy playbooks

- Workshop guides

- Employee engagement campaigns

- Employer branding & talent attraction

08

Co-creation & workshops

We believe great ideas are shaped together. Through co-creative sessions, discovery frameworks, and facilitated workshops, we help teams uncover clarity, build alignment, and move forward with shared energy and insight.

- Facilitation materials

- Team alignment workshops

- Archetype or narrative discovery

- Co-creation sprints

01

Visual campaigns

We bring brand stories to life through crafted visual worlds. From emotionally resonant film to precise 3D animation. Our campaigns speak with clarity and style, using photography, motion, and digital media to connect audiences to brands across all channels.

- Lifestyle shoots

- 3D animated films

- Product explainers

- Seasonal visual identity rollouts

- Always-on social content

02

Digital engagement

From SEO-driven narratives to shoppable content, we bridge brand expression with measurable outcomes. Our digital executions enhance e-commerce, performance marketing, and brand storytelling – designed to engage, convert, and grow lasting connections.

- Shoppable videos

- Landing pages

- Email flows

- SEO-optimised brand storytelling

- Digital campaigns with measurable goals


03

Strategic rollouts

A brand is only as strong as its consistency. We develop toolkits, assets, and systems that enable seamless rollout. From master campaigns to regional adaptations. Scalable, clear, and always on-brand, our work ensures vision is realised at every touchpoint.

- End-to-end campaign rollouts

- Toolkit development

- Franchise adaptations

- Multichannel calendars

04

Launch & PR events

From global product launches to intimate press gatherings, we design moments that generate real-world impact. Across luxury, lifestyle, and science-driven sectors, our work transforms storytelling into presence – creating environments and narratives that activate emotion, attention, and memory.

- Global PR Launches

- Internal reveal events

- Experiential activations

- Seasonal or campaign-based events

05

Visual merchandising

We design in-store experiences that extend brand meaning into physical space. From seasonal windows to scalable toolkits, our merchandising work shapes environments where storytelling and sales meet – consistently, globally, and beautifully.

- Window concepts

- In-store storytelling

- Retail kits

- Modular display guides

06

Corporate & capital market days

We translate complex business strategy into engaging investor-facing narratives. Whether it’s capital market day experiences, annual stakeholder events, or strategic product reveals, our work elevates brand perception through clarity, confidence, and coherence.

- Capital market day design & production

- Presentation frameworks

- Product walk-throughs for investors

- Interactive brand stories for stakeholders

07

Internal culture

We help organisations turn strategy into lived culture. Whether launching new visions or nurturing internal engagement, we create tools and moments that align teams, inspire belief, and support leadership to communicate with purpose.

- Leadership development kits

- Strategy playbooks

- Workshop guides

- Employee engagement campaigns

- Employer branding & talent attraction

08

Co-creation & workshops

We believe great ideas are shaped together. Through co-creative sessions, discovery frameworks, and facilitated workshops, we help teams uncover clarity, build alignment, and move forward with shared energy and insight.

- Facilitation materials

- Team alignment workshops

- Archetype or narrative discovery

- Co-creation sprints

Visual campaigns

We bring brand stories to life through crafted visual worlds. From emotionally resonant film to precise 3D animation. Our campaigns speak with clarity and style, using photography, motion, and digital media to connect audiences to brands across all channels.

- Lifestyle shoots

- 3D animated films

- Product explainers

- Seasonal visual identity rollouts

- Always-on social content

Digital engagement

Strategic rollouts

Launch & PR events

Visual merchandising

Corporate & capital market days

Internal culture

Co-creation & workshops

Contact

Address:
Kigkurren 8G
DK-2300 Copenhagen

Phone:
+45 31 777 109

hello@mums.dk

In a world full of noise,
we design coherence.

Contact

Address:
Kigkurren 8G
DK-2300 Copenhagen

Phone:
+45 31 777 109

hello@mums.dk

In a world full of noise,
we design coherence.

Contact

Address:
Kigkurren 8G
DK-2300 Copenhagen

Phone:
+45 31 777 109

hello@mums.dk

In a world full of noise,
we design coherence.