See how we helped WS Audiology execute a globally coherent retail brand.
Client Story
WS Audiology
From local fragmentation to global coherence. See how we helped WS Audiology roll out and execute their global retail brand across markets, touchpoints and cultures.
Global campaigns. Local resonance
We have brought WS Audiology’s retail identity to life through global campaign shoots. Each captured the human side of hearing care. While reflecting cultural nuance and market-specific tone. From casting to photography direction, we created adaptable campaign systems designed to stay relevant for years.
Inside the experience
We designed and executed a dedicated in-store campaign series showing what to expect when taking a hearing test. Shot in a clinic environment, the imagery brought warmth, transparency, and reassurance to the customer journey – helping transform a clinical procedure into an experience of care and trust.
One market at a time
To ensure coherence across local markets, we created tailored, visual brand guidelines – covering everything from POS materials and digital templates to social media frameworks.
"mu-ms is a boutique agency that truly stands out. Flexible, creative, and attentive, they make you feel like a top priority and quickly become a trusted collaborator who works seamlessly alongside you. Their professionalism, easy-going nature, and ability to listen and deliver make working with them a pleasure.
They have handled our two latest photoshoots brilliantly. They bring agility and expertise across a range of disciplines, from brand guideline creation to social media strategy, ad-hoc projects, and visual design. Whatever the challenge, they will go the extra mile to deliver outstanding results. Working with mu-ms means engaging with a team that is both inspiring and reliable, a dream collaboration."
Hélène Gorju Christoffersen
Global Head of Retail Brand
