Events

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mu-ms experiential: Brand moments that align story, space, and audience into one fluid experience.

With over 18 years of experience shaping events across fashion, culture, design, and corporate strategy, we create experiences from concept to execution, from big ideas down to tactile details.

Across Global Market Days to high-impact PR events and activations in Denmark and abroad, we shape how people experience brands, both within the company and out in the world.

How we work

We design and deliver experiences through four distinct frameworks – flexible enough to meet each client’s needs but always grounded in coherence and clarity.

Event consultancy

Strategic guidance from the inside out

Organizing an event often sits on top of an already full agenda. Through our consultancy framework, we dedicate an experienced specialist to work within your team, bridging internal efforts with external partners.

From aligning cross-departmental input to coordinating vendors and venues, we create your event playbook: a clear, actionable plan. We stay with you from concept to completion. Piloting the process with clarity, coherence, and calm.

“What sets mu-ms apart is their ability to seamlessly integrate with our internal teams. Whether it’s developing compelling visual assets or managing complex event logistics, they approach every task with professionalism and agility.”

Stephen Fairchild SVP, Chief Creative Officer, Pandora

Full-service event

From idea to fully integrated experience

This is where strategy meets execution. Our full-service framework covers every stage of event creation. From concept and storytelling to spatial design, production, and on-site management. We operate as your event partner, translating your brand vision into a multi-sensory experience that feels intentional at every touchpoint.

Venue collaboration

Elevating spaces into destinations

We partner with distinguished venues, hotels, and cultural spaces to enhance their event experiences and unlock new dimensions of brand expression. As the creative bridge between venue and client, we ensure every detail comes together in a cohesive, elevated experience.

Curated experiences

The art of the “extra”

For events that already have a plan but need something more; a sensory moment, a meaningful gesture, a spark of emotion. Our curated experiences layer nuance and depth into existing events, creating small but unforgettable moments that amplify the whole.

Event consultancy

Strategic guidance from the inside out

Stephen Fairchild SVP, Chief Creative Officer, Pandora

Full-service event

Venue collaboration

Curated experiences

Event consultancy

Strategic guidance from the inside out

Stephen Fairchild SVP, Chief Creative Officer, Pandora

Full-service event

Venue collaboration

Curated experiences

We craft immersive brand moments that connect people, place, and purpose into one coherent experience.

Our focus areas

Our frameworks come to life across a spectrum of event types. From large-scale brand expressions to intimate moments of connection.

PR & media/influencer events

We design press moments with real-world impact. From intimate editor previews to experiential influencer events.

/IMAGE/ Pandora x Roskilde Festival - A cultural activation blending music, art, and storytelling into an immersive festival presence.

Brand & Product launches

From global unveilings to bespoke previews, we curate events that reflect your brand’s voice and ambition.

/IMAGE/ Pandora global product launch. Venice, Italy.

Corporate & Capital Market Days

We help companies communicate their strategy with clarity and style. Crafting events that resonate with stakeholders, analysts, and investors alike.

/IMAGE/ Pandora Corporate Market Days – A multi-day program tailored to convey vision, results, and future direction.

Internal Brand Activation

We translate internal strategy into shared belief. From cross-functional alignment sessions to leadership launches, our workshops and events help embed purpose and energize teams.

/IMAGE/ Pandora leadership event

PR & media/influencer events

We design press moments with real-world impact. From intimate editor previews to experiential influencer events.

/IMAGE/ Pandora x Roskilde Festival - A cultural activation blending music, art, and storytelling into an immersive festival presence.

Brand & Product launches

Corporate & Capital Market Days

Internal Brand Activation

PR & media/influencer events

We design press moments with real-world impact. From intimate editor previews to experiential influencer events.

/IMAGE/ Pandora x Roskilde Festival - A cultural activation blending music, art, and storytelling into an immersive festival presence.

Brand & Product launches

Corporate & Capital Market Days

Internal Brand Activation

Introducing:
mu-ms event team

Through 18 years of creating events, we’ve curated a circle of exceptional talent. We design and orchestrate the event execution inhouse. Our own production team are not only great facilitators, but natural hosts. And with our trusted partners across floral design execution, culinary experiences, audio/video, set build, lighting, performance, and more - people we’ve worked alongside for years - we curate the exact mix of skills the project requires. That’s what allows us to stay boutique while delivering at scale. Always curated. Always coherent. Always radically human.